Multiple-Line, Field Sales Professionals Serving the Home • Housewares • Gourmet • Giftware • Consumer Electronics • Hardware Industries
Home > Membership > Membership for Manufacturers
Manufacturers: If You . . .

Sell through multiple-line representatives
l Used to sell through multiple-line representatives
l Want to sell through multiple-line representatives
l Want to know more about selling through multiple-line representatives

Then you should join IHRA as a Manufacturer Member. Manufacturer Membership in IHRA is the direct route to using multiple-line representatives most effectively to sell your products most efficiently.

IHRA invites you to join the association that can help boost your bottom line as you improve your sales and marketing objectives. IHRA is dedicated to improving the performance of its members through continuing education. Manufacturer members help support those efforts.

Membership links you through IHRA events and communications to the representative community. That link fosters exchanges of information, problem solving sessions and the sharing of ideas and concerns — all the benefits that are most highly valued by manufacturers that are already members.

Established in 1994, IHRA has helped to make better professional performers of its members and has helped to make the multiple-line representative a major force in the industry. In the process, our membership and the principals they represent have garnered experience to share — about the industry, about selling and marketing and about the representative function.

The sharing process is why belonging to IHRA is an investment in your company’s future!

IHRA … A Conduit Linking Manufacturers and Representatives

We invite manufacturers of home, housewares, gourmet and consumer hardware products, that utilize representatives in their marketing program, to join the IHRA Manufacturers’ Group.

Manufacturers’ Group members participate with IHRA representative members in highly effective marketing conferences and other programs that enhance the marketing partnership. They may also take advantage of numerous IHRA member benefits and services, and receive FREE Lines Available / Hot Lines (rep recruitment) services.

We look forward to welcoming you to IHRA!

* Bonus Benefits

l Educational Programming

Through management and marketing conferences and other industry program events, IHRA offers representatives and manufacturers outstanding opportunities to learn from each other how to maximize their professional partnerships. Manufacturers who have attended IHRA programs say that these events are highly worthwhile and particularly valuable because they allow for open, lively interchanges that focus on “how we can all do things better.”

l Representative Recruitment

* Hot Line Service:  UNLIMITED         with initial membership and
    each year renewed

* Lines Available Service at Industry Events – FREE

* Manufacturer / Representative Interview Opportunity (MRIO) at the International Housewares – FREE

* Locator / Directory (2 electronic; one printed) of Housewares Representatives – FREE

* Personal Networking OpportunitiesFREE

l Member Benefits & Services

* Monthly eMail Newsletter – The REPorter

* Monthly eMail REPtops

* Human Resource Testing & Consulting

* FREE and/or Reduced Rate Legal Services

. . . and much, much more!